This month New York City is home to the World Basketball Festival, Many brands have transformed iconic hot spots into pop up stores and visual displays to showcase the past and future of this amazing sport.
Jordan Brand is no different, they have taken over Harlem based store Atmos and transformed it into a Jordan only pop up store, where Atmos and House of Hoops Harlem will be carrying some very exclusive products.
One of these products is a collaboration between Jordan Brand and Skull Candy, the two have teamed up to produce the Air Jordan IX Retro x Skull Candy "For The Love of The Game" pack
The Air Jordan IX dropped a week ago, however this pack comes complete with a unique set of headphones and a custom DJ case shoe box.
As nice as this pack is it is limited to just 23 pairs, the iconic number Jordan wore for so many years, however im sure most sneaker heads wish it was to celebrate his short lived "45" to give them a fighting chance of laying their hands on a pair.
Below is a few notes from Jordan Brand about the IX
- Re-engineered classic inspired by Japanese influences and the global reach of Michael Jordan’s legendary status.
- The University Blue colorway represents MJ’s roots and the Brand’s North Carolina heritage
- The heart design on the shoe reflects Jordan’s motto, “For The Love Of The Game”
- The sole features multi-lingual details that represent the globalization of the Brand
The pack will release on the 12th August 2010 at both Atmos and House of Hoops Harlem, limited to 23 pairs only.
As always we leave you with a little gift, please check below to see what His Airness has to say about his Love of The Game
